ABOUT business & innovations (B&I)

Gain transferable skills at the largest student business on campus. Help us close deals with clients, generate revenue, analyze data, design products, launch marketing campaigns, and develop software to sustain and promote Spec for years to come.

 

revenue

The Revenue team is integral to generating Spectator's $300K in revenue. Staff members grapple directly with the real world challenges of business and management, from business-to-business sales to fundraising initiatives.

 

ENGAGEMENT

Engagement allows Spectator to reach and understand its audience. Through a combination of marketing, data analytics, and social media optimization work, Engagement staffers shape the public face of Spectator.

Spectrum

Spectrum staffers understand the pulse of the Columbia community and create content that resonates with the day-to-day struggles and joys of being a student at Columbia. 

PRODUCT

Invent new products, innovate new features on our website, manage a software project with a group of creative and passionate people. Learn, contribute to, and master every facet of the product development process that every tech company uses.

 

Spectator brand studios

Spectator Brand Studios operate at the intersection of business and journalism. Staff members work alongside real-world businesses and produce content which will develop brand awareness for clients while actively engaging the Columbia community.


Michael Tai

Publisher | 142nd Spectator Managing Board

At Spec, I've had the chance to work with the most intelligent, dedicated individuals, and together, we have achieved amazing accomplishments such as 300k in revenue, launching and monetizing amazing products, and inaugurating Spectator's branded content studio. The drive and energy here is incredible—it is easily the best way to grow during your time here at Columbia.


WHAT WE'RE WORKING ON

Here are some of the recent projects we've created.


3. FIND YOUR FIT ( JOURNALISM > VISUAL JOURNALISM > BUSINESS & INNOVATIONS > SPECTECH )